Directly responsible for bringing WAAF’s digital media department to the top of the industry. I identified ideal site content opportunities and produced engaging assets using imagery, text and video. I was the Creative director and in charge of development of content, digital assets and video production, as well as distribution through social channels. Created the number one YouTube Channel for a radio station in Active Rock with over 12k active subscribers. While maintaining social media channels, I Increased FaceBook likes from 50k to over 100k and demonstrated new strategies for utilizing content to move social media numbers. Increased Twitter followers by 30+ thousand. Introduced Instagram and it’s worth to our station. My strategy and philosophies were demonstrated to other in house stations (WEEI and WRKO) and Entercom station base of over 120+ brands. Provided training for in-house staff and on-air personalities and acted as the point of contact for content partners at a local/national level.
In 2013 my station won an Award for “Best Use Of Social Media in the Industry”.