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Tyson GameDay

A Hub for Homegating

 Tyson Foods needed a home for a range homegating content in support of a $1M media buy spanning the 2016 football season. Building on only a few key visuals and content examples, Tommy Wrenn Creative was able to create a user experience that seamlessly incorporated the three homegating thematics (weeknight games, playoffs, The Big Game) into an intuitive, browsable package. Media was then able to themed/targeted to these thematics, allowing for more specific tartgeting and linking users to a relevant experience.  

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